Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

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Can Black + Decker's New Brand Mend Its Tarnished Reputation?

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Stanley Black & Decker prepares layoffs, spending cuts; halts M&A activity