Best Buy's anti-Prime Day deal on a 65-inch Roku TV goes live early

The 65-inch Roku Select Series 4K Smart TV was supposed to go on sale for $399.99 (normally $449.99) during Best Buy's Black Friday in July sale, which begins July 10. But as of July 7, the deal is already live.
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SAMSUNG 65-Inch Class Neo QLED 4K QN90C Series Quantum HDR+, Dolby Atmos, Object Tracking Sound+, Anti-Glare, Gaming Hub, Q-Symphony, Smart TV with Alexa Built-in (QN65QN90C, 2023 Model) : Electronics

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