Sky Media reveals power of addressable TV in five-year study amid successful expansion into Virgin homes
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Now TV launches addressable TV advertising to help improve campaign targeting
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Media Ownership and Control: Law, Economics and Policy in an Indian and International Context 9781474201964, 9781849466356
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New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
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Case Study in Addressable TV
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Case Study in Addressable TV
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