Hot Wheels - The Strong National Museum of Play
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nbsp; Inducted Year: 2011 In the 1960s, Elliot Handler, a cofounder of Mattel, Inc., envisioned a die-cast car to surpass the popular English Matchbox brand. He wanted a line of toy cars to dominate Mattel’s boys’ division just as its Barbie doll had become the strongest brand in its girls’ division. Handler insisted that the toy cars look authentic, so the project enlisted Harry Bradley, a top auto designer from Chevrolet, to lead the toy design team. What Handler really wanted was []
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Photos: Playing around at Strong Museum
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The Strong National Museum of Play explores history of toys, games
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Hot Wheels - Wikipedia
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Online Exhibits - The Strong National Museum of Play
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Liberty Science Center :: Hot Wheels: Race to Win
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Visiting the Strong Museum of Play in Rochester New York
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Field of Play - The Strong National Museum of Play
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Player's Choice Ballot - The Strong National Museum of Play
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Best in Class: Game Boy, Big Wheel, and the Ball - The Strong National Museum of Play
Photos: Playing around at Strong Museum
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Rochester, New York: Toy History at The Strong National Museum of Play
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