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What I learned from reading Influence: The Psychology of Persuasion by Robert Cialdini

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Summary Influence: The Psychology of Persuasion by Robert Cialdini is a towering classic of marketing and psychology. Cialdini shows us humans are wired for mental shortcuts in reasoning.

Influence: The Psychology of Persuasion: 9780688128166: Cialdini, Robert B.: Books

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Robert Cialdini, A New Look at the Science of Influence

Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books

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Influence: The Psychology of Persuasion

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BOOK SUMMARY: Influence: The Psychology of Persuasion by Robert Cialdini

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