Basics products are now best-sellers in 22 of 's 51

With terabytes of sales and consumer interest data in its back pocket, ($NASDAQ:AMZN) launched Basics in 2009. It has since become the best-selling private label brand on .

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Basics USB 3.0 to 10/100/1000 Gigabit Ethernet Internet Adapter, Black

executives have discussed ditching Basics to appease antitrust regulators - Vox

Basics Large DSLR Gadget Bag, Black with Orange Interior, Solid

You can now buy Basics guitar pedals