HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the

The Best Movies to Watch on HBO Max (August 2023)

Why did HBO Max change to Max? Branding critics weigh in

Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg

HBO Max Debuts to Brand Confusion and Carriage Disputes

Yikes. HBO Max is getting rid of the 'director' credit and replacing it with Creators [Pic example is Raging Bull] : r/Filmmakers

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Annabelle Kayye on LinkedIn: HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO Max Trollbäck+Company

HBO Max will just be called 'Max' when it folds in Discovery+ on May 23rd

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Will HBO Max Be on Roku at Launch? Companies Are in Talks on Deal

HBO Max: Stream TV & Movies on the App Store

HBO Max's Mobile App Approaches 2 Million Downloads in Its First Two Weeks

New Max App Prioritizes HBO Over Discovery

Case study: Redesigning HBO Max for a better streaming experience, by Riddhikeralia