Hello Kitty is taking over the world, one product at a time – The New Economy
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Hello Kitty is taking over the world, one product at a time | In Hello Kitty, Sanrio has created a $7bn brand that is adored the world over. But just how did an expressionless cat-girl become so wildly popular?
![](https://japan-forward.com/wp-content/uploads/2023/07/IMG_0386-1000x600.jpg)
Sanrio's New Game 'Hello Kitty Island Adventure' Lands on Apple Arcade: Here's What to Know
INDIEFAB Book of the Year Awards — 2014 Finalist, The first book on Hello Kitty's brand collaborations celebrates one of the world's most loved
![](https://www.sanrio.com/cdn/shop/products/55900-Zoom.1_2000x.jpg?v=1639083726)
Hello Kitty Collaborations 40th Anniversary by Rizzoli
![](https://www.economist.com/cdn-cgi/image/width=1424,quality=80,format=auto/sites/default/files/images/print-edition/20160716_ASP004_0.jpg)
Hello Kitty, goodbye panda
![](https://mma.prnewswire.com/media/1961529/Hello_Super_Kitty_2.jpg?p=facebook)
New Hello Kitty: Super Style! Series Debuts Exclusively on Kids+ on December 7
![](https://www.theneweconomy.com/wp-content/uploads/2017/05/B0410_rt.jpg)
Hello Kitty is taking over the world, one product at a time – The New Economy
![](https://i0.wp.com/fourteenten.com/wp-content/uploads/2018/09/Hello-Kitty-Bubblewrap-Header-Image.png?fit=800%2C561&ssl=1)
Hello Kitty Takes Over Bubblewrap
![](https://static01.nyt.com/images/2010/05/15/business/15kitty_CA0/15kitty_CA0-popup.jpg?quality=75&auto=webp&disable=upscale)
In Search of Adorable, as Hello Kitty Starts to Fade - The New York Times
![](https://licensinginternational.org/wp-content/uploads/2023/03/hello-kitty.jpg)
Concept One Accessories Signs Sanrio For South Africa - Licensing International
![](https://eu-images.contentstack.com/v3/assets/blt8770191dea35bccc/blt0c453651909e59d8/64d3e873fe1bb371b2320430/HelloKitty31023.jpg?width=850&auto=webp&quality=95&format=jpg&disable=upscale)
Concept One Signs Sanrio for South Africa
![](https://www.theneweconomy.com/wp-content/uploads/2020/08/Maggie-Buggie_RT.jpg)
Hello Kitty is taking over the world, one product at a time – The New Economy
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Hello Kitty: A Marketing Sensation Grows Up
Hello Kitty gets an AR makeover for her 50th anniversary
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