7UP rebrands with fresh look that is all about being uplifting
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Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand.
![](https://admin.itsnicethat.com/images/J7Du_zN6E1U_HblQOc69LAr3Lt0=/237720/format-webp%7Cwidth-2880/pepsico-design-and-innovation-team-7up-graphic-design-itsnicethat-02.jpg)
7Up's first “major” brand overhaul in over seven years is punchy, but simple
New Global Campaign Celebrating Up & Coming Originals Ushers In A Refreshing New Era For 7up®
![](https://miro.medium.com/v2/resize:fit:1192/1*gEgghvROlBG5bUDfzTexEw.png)
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7Up's first “major” brand overhaul in over seven years is punchy, but simple
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/669468/7up_coolbox.png?w=608&ar=default&fit=crop&crop=faces,edges&auto=format)
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Bright, Bold, and Fresh: 7Up's New Packaging Redefines the Classic Beverage. - Agency Masala
![](https://www.meijer.com/content/dam/meijer/product/0078/00/0011/81/0078000011814_0_A1C1_0600.jpg)
7UP Zero Sugar Lemon Lime Soda, 12 fl oz cans, 12 pack
![](https://www.meijer.com/content/dam/meijer/product/0007/80/0000/07/0007800000075_2_A1C1_0600.png)
7UP ZERO SUGAR 2 LITER 67.6 OZ
Agency Masala on Instagram: @pepsico gave the freshest rebrand to @7up with a punchy UPlifting design. 🤩 The canny new packaging looks a lot more exciting than before. 💯 The 7UP rebranding
![](http://designwanted.com/wp-content/uploads/2023/05/Pepsi-by-PepsiCo-2.jpg)
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![](https://fox59.com/wp-content/uploads/sites/21/2023/01/Starry_Lemon_Lime_Soda_cans.jpg?w=2560&h=1440&crop=1)
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